You just launched a new product. You want people to tell others in their social network. You want word of it to spread like a virus from person to person, eventually resulting in more buzz, attention and sales.
And you want to do it using the internet. Purely online. No TV, newspapers or radio. No print ads. Assume you’ve already done all of the above (you should have)…
Influence can be defined as the power exerted over the minds and behavior of others. A power that can affect, persuade and cause changes to someone or something. In order to influence people, you first need to discover what is already influencing them. What makes them tick? What do they care about? We need some leverage to work with when we’re trying to change how people think and behave.
But there’s a problem. You won’t…
Everyone has their favorite way of using the internet. Many of us search to find what we want, click in to a specific website, read what’s available and click out. That’s not necessarily a bad thing because it’s efficient. We learn to tune out things we don’t need and go straight for what’s essential.
This goal-oriented way of surfing the web is largely based on short-term results. For example, finding facts to…
A few days ago Twitter announced on their status blog that all Twitter users are only allowed to follow a maximum of 1000 people a day. This rule was designed to cut down on ‘follow spam’, the act of following many Twitter users in order to get them to follow you back or click on your links.
When combined with the already existing limit based on follow ratios, this means that it will be more…
Experts have talked about this before. How many times have you read about the importance of ‘adding value’ for your audience? How many times have you read about ‘building trust’ with your readers/prospects?
Many, many times. You know it well. Every marketing guru has spoken about this topic. I’m sick of hearing it. But it STILL bears repeating.
Because some people still don’t get it. What’s the underlying principle for successful online marketing, selling or networking? The…
After yesterday’s post on marketing without search engines, I decided to follow up with a strategy you can use to get quality free traffic. One of the easiest ways to get visitors to your web site is to spend money. Nothing is more effortless then paying for traffic. But if you can’t afford it or don’t want to pay, there’s an equally…
I’m not old enough to remember what the internet was like without search engines. Apparently, there were lists of web-servers: they were manually updated and publicized in news updates like this. And then the search engines came crawling, indexing and sorting out pages. As the web expanded with more users and businesses putting up websites, search engines became an essential way to immediately find information.…
Preselling is the art of conditioning potential customers and making them more likely to buy products/services. It is usually performed at your website before you send the visitor over to the vendor’s store or landing page. The goal of all presell tactics is to get prospects into a frame of mind whereby they not only feel comfortable about making a purchase but desire to do so.
A…
Every website has a bunch of web pages which get more search traffic than others. These pages are constantly visited daily by new visitors, people who have never seen the site in question before. I call these ‘money pages’ because they are a reliable source of immediate and future income.
But they’re not just ‘money’ because they bring in revenue: they are one of the easiest ways to grow your audience…
If you don’t know what ‘dofollow’ means, read this first before continuing.
Many webmasters or bloggers are infatuated with dofollow blogs. Not everyone is obsessed with them, but there are many who spend time or money trying to leave keyword comments on dofollow blogs, in order to improve their website’s search engine rankings.
They sell tools to find these dofollow blogs, they build apps to auto-fill blogs…
Your Vietnam