I actually hate talking to customers about technical SEO. It’s fairly simple stuff but I always feel as if the technical bits get in the way sometimes.
I wanted to share some thoughts about SEO and how I think about it. A lot of it comes down to trust in my book.
Q – Which keywords do I use to linkbuild with?
A – Look at your analytics.
Use keywords (and synonyms) that already drive traffic that you are not already no1 for (in anchor text in articles). Write 50 articles with 50 of the anchor text variations below (going to the relevant page that Google already thinks enough of to rank and send traffic to) and syndicate.
Virtually no chance of a penalty,…
Google trusts certain sites – very much so. But, WTF is trust to Google and how can we take advantage of it lol?
First – What is trust?
comprising the intention to accept vulnerability based upon positive expectations of the intentions or behavior of another - Rousseau
an individual’s belief in, and willingness to act on the basis of, the words, actions, and decisions of another – Lewicki
The need for trust arises…
I actually hate talking to customers about technical SEO. It’s fairly simple stuff but I always feel as if the technical bits get in the way sometimes.
I wanted to share some thoughts about SEO and how I think about it. A lot of it comes down to trust in my book.
Q – Which keywords do I use to linkbuild with?
A – Look at your analytics. Use keywords (and synonyms) that drive traffic that you are not already no1 for (in anchor text in articles). Write 50 articles with 50 of the anchor text variations below (going to the relevant page that Google already thinks enough of to rank and send traffic to) and syndicate.
Virtually no chance of a…
Google trusts certain sites – very much so. But, WTF is trust to Google and how can we take advantage of it lol?
First – What is trust?
comprising the intention to accept vulnerability based upon positive expectations of the intentions or behavior of another - Rousseau
an individual’s belief in, and willingness to act on the basis of, the words, actions, and decisions of another – Lewicki
The need for trust arises…
Welcome to Hobo – A UK SEO Company
You can get a FREE Ebook PDF of our SEO Basics Checklist , as cited in Search Engine Land, Search Engine Journal and Search Engine Roundtable, as from today. The easiest way to get it is to subscribe to the Hobo blog by email, or via RSS – you’ll see a link to the guide at the bottom of the mail or…
It’s not often you get to analyse a site that’s no1 for it’s main term on the back of 60 links. Er, so I did, and I thought I would share it with you as it frankly flies in the face of a lot of garbage out there at the moment about SEO.
Some time ago I was asked to participate in another group interview of 30 linkbuilders discussing backlink analysis on Search Engine Land.
If you read this blog at all, you’ll realise the all importance backlinks still have when it comes to ranking in Google results.
We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3…
Unfortunately I was too busy actually doing this stuff at the moment lol to take part in Wordstream’s neat group interview – The Ultimate Guide To Keyword Competition (essentially, determining how competitive a keyword niche is), but it’s neat stuff nevertheless and worth a read and bookmark if you’re drawing plans against a particular keyword vertical.
Before targeting a new keyword vertical, it’s imperative to evaluate the difficulty of…
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